Badara Ndiaye (born 31 March 1986[1] in Kaolack) is a Senegalese-born American and French visual artist, journalist, fashion designer, photographer, filmmaker, model, and former NCAA Division I basketball player.

A friend introduced Ndiaye to social media and his broader career accelerated after they began working with Anna Dello Russo. He came to represent brands as a photographer, correspondent, marketer, and model. These brands and numerous and varied, prominent among these were Adidas then emerging toward luxury brands. His contributions, photography, and modelling have been featured in GQ (Spain, Australia, Italy, and Thailand), Vogue (Italy, Thailand), Elle (South Africa), The Wall Street Journal”, and Harper’s Bazaar, among others. He contributed to L’Officiel Hommes and was the Men’s Editor at New York Style Guide for several years. He worked with the Parsons School of Design and Istituto Marangoni. Ndiaye evolved to do independent work as a visual concept developer and a creative director. He is the founder and CEO of Badaraofficial and BSMLifestyle since 2014, which concentrate on men’s fashion, and where videography came to prominence as he envisioned, directed, and produces short films. Now producing his own works and working with actors at shoots worldwide, he designs and physically creates his own clothes. He continues to regularly collaborate with various companies, notably established and luxury brands. He is the assistant global marketing director at BellaGraph Nova Group.